Articles about book marketing strategies (as opposed to writing books in the first place)
I’ve mentioned before the importance of setting readers’ expectations as part of my article on how I review books. This is a companion article for indie publishers and authors, about what you can do to make sure that your book hits the right target audience, for best reception. First for foremost, it should be absolutely […]
As most of you know, I have my own publishing house – Purple Toga Publications. While it isn’t quite ready open its doors for general submissions, there are opportunities that one just cannot pass by. These past few weeks I have had the pleasure of playing publisher for another author. As with everything to do […]
So… I was scrolling past the messages in one one my favourite Facebook groups – Grimdark Fiction Readers & Writers – when what should I see? Someone. Created a meme. About. MY. BOOK!! And I don’t even know them… Years of trying to push my own memes on people, and finally I have fans who […]
First and foremost, because I really enjoy them floating past my social-media feed. Everything further down from here is pure conjecture. If you’ve been around on social media, especially if you are a beginning author still building up your fan base, you’re probably wondering how to get noticed. The following are ideas about what might help […]
A few weeks ago I ran a Facebook giveaway for marketing material – images to help authors put some pizzazz in their book marketing efforts. It gotten quite a response (particularly the later analysis of results), so I thought you’d all appreciate seeing what the fuss is about. Here are a few different ways in […]
Last week I ran a giveaway on my Facebook author page, in order to generate more likes. Let me first announce the winners, and then do some analysis on the effectiveness of such giveaways. Huge congratulations for Phillip J. Kessler and Karen Tate for winning marketing graphics! I’m sure you’ll be able to see the […]
First, a big WOOHOO!! I’ve just got another 1-star review on Amazon! Yippee! No, I’m not crazy, I know how the star system works. This particular verified purchase review says: One Star do not recall this book and I cannot give a fair critic [sic] of it. So, basically, someone bought my book, maybe read it, […]
I’ve seen people talk about the number of reviews on Amazon that can somehow trigger the “amazon algorithm” to start promoting your book. Some debunking is in order. This is my takeaway from the below article by Cate Baum: Amazon will promote your book whenever it thinks it has a chance to make money. If […]
This is a continuation of the Sales Model of an Indie Author post, and part of my musings during and about my journey to become a highly successful author. This also comes in the wake of the Fifty for Fifty celebration we ran last month. A lot of fellow indie authors asked me how I got there […]
These are some of my favourite moments from the 50 for 50 promotion we ran throughout July for Murder In Absentia! The results in publicity and sales were excellent, and the momentum seems to be carrying forward well into August now! So very happy with the overall results. The next big promo we’ll run will have […]
