This was a rant I wrote about 3 years ago, and decided not to publish because it was too rant-y. I’m now running low on character interviews for The Protagonist Speaks, so I decided to temper it down a little and publish. So here you are. A semi-relevant, rant-ish marketing advice from a lapsed author […]
Marketing
Amazon is Evil. Authors are Starving. We’re All Gonna Die! (A rant)
I’ve come across this article, and I’d like to call bullshit: The Disastrous Decline in Author Incomes Isn’t Just Amazon’s Fault, which in turn is based on this survey: Authors Guild Survey Shows Drastic 42 Percent Decline in Authors Earnings in Last Decade. Go ahead. Go read it (at least the first link) and come back, […]
Swaggering Scallywags (or, How to Swag: CafePress vs Zazzle vs RedBubble)
I’m chuffed to formally launch the Egretia Swag Store! We bring many of Felix’s best moments from across the gulf of time and space, and ship around the globe. Check it out, and get yourself something nice and fishy for Saturnalia! For those of you who are about to go swaggering down the swag path […]
Aquae et Ignis – A New Felix Novella!
The ink is still warm on In Numina, and I’ve started work on a new Felix novella! I aim for about a quarter of the usual Felix novel size, and hope to complete it by the end of the year. I’ve already written almost half of it over the past two weeks! In this story, […]
To Merch or Not to Merch? That is the Promo Code
I was approached by the lovely Melissa of Literary Book Gifts regarding merchandising. This is an idea I have been toying around with for some time, and planned to address in time for the (impending!) release of In Numina. While ultimately my designs were not something that gelled with the Literary Book Gifts’ style, there was one decidedly […]
Spring Showers Sci-fi, Fantasy, Mystery Thrillers Box Set Giveaway
You’re here because you like reading, right? Right now, over thirty authors (yours truly included) are giving away novels, short stories and previews for you to read at no cost to yourself, except the time it takes to download this huge boxed-set. You pay nothing and they work for days, weeks and sometimes years to […]
How to Optimise your Amazon Page for Conversions
I’ve mentioned before the importance of setting readers’ expectations as part of my article on how I review books. This is a companion article for indie publishers and authors, about what you can do to make sure that your book hits the right target audience, for best reception. First for foremost, it should be absolutely […]
Why you should post more cat memes (Sales Model of an Indie Author part 3)
First and foremost, because I really enjoy them floating past my social-media feed. Everything further down from here is pure conjecture. If you’ve been around on social media, especially if you are a beginning author still building up your fan base, you’re probably wondering how to get noticed. The following are ideas about what might help […]
Book Marketing 2.0
A few weeks ago I ran a Facebook giveaway for marketing material – images to help authors put some pizzazz in their book marketing efforts. It gotten quite a response (particularly the later analysis of results), so I thought you’d all appreciate seeing what the fuss is about. Here are a few different ways in […]
The effectiveness of Facebook giveaways
Last week I ran a giveaway on my Facebook author page, in order to generate more likes. Let me first announce the winners, and then do some analysis on the effectiveness of such giveaways. Huge congratulations for Phillip J. Kessler and Karen Tate for winning marketing graphics! I’m sure you’ll be able to see the […]
FELIX THE FOX MYSTERIES 